Introduction to Social Media
Learn to use the most powerful platforms to connect, grow, and create opportunities for your business or personal brand.
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Graduated students
at EscuelaSM
Years of experience
from our tutors
Community on
social media
Graduated students
at EscuelaSM
Years of experience
from our tutors
Community on
social media
Begin
Your Journey ThroughSocial Media
Official Certification: Endorsed by EscuelaSM
Hands-On Experience: 100% focused on real-world cases
Specialized Instructors: Experts active in leading agencies and top marketing departments
Personalized Support: Individual guidance to enhance your learning
Immerse Yourself in
Social Media and
01
Importance and Objectives of Social Media
Explore the role of social media in digital marketing, highlighting its impact on visibility, engagement, and customer conversion.
02
Social Media Formats (Instagram)
Analyze the different content formats on Instagram (posts, reels, stories, carousels, and lives) and how to use them strategically to improve engagement.
03
Creating Effective Copies and Types of Profiles
Learn how to write persuasive copy and identify the type of profile (personal, business, or creator) that best fits your strategy.
04
Good and Bad Practices
Discover common mistakes on social media and strategies to optimize content management, engagement with followers, and crisis management.
05
Reels – Stories
Learn how to create dynamic content on Instagram Reels and Stories, leveraging trends, effects, and interactive tools.
06
Buyer Persona
Learn how to define your ideal audience (Buyer Persona) and tailor your content to their interests, needs, and behaviors.
07
Basic Advertising on Instagram
Master ad creation on Instagram with Facebook Ads Manager, segmenting audiences, and optimizing budgets for better results.
08
Metricool
Discover how to use Metricool to schedule posts, analyze engagement metrics, and optimize your social
09
Influencer Marketing
Learn how to identify the right influencers, establish strategic collaborations, and measure the impact of their campaigns on your brand.
10
Creating a FanPage
A practical guide to creating and optimizing a Facebook FanPage, maximizing its reach and connection with your audience.
Este es el momento de
Elevar tu Carrera
Introduction
The course is designed for entrepreneurs, business owners, community managers, and anyone interested in improving their social media presence.
Prerequisites
No prior experience is required, just a willingness to learn and internet access. This course is designed to accommodate beginners, entrepreneurs, and professionals.
Learning Methodology
Certification and Benefits
Build Your
Personal Brand
Establish a strong presence on social media and make your brand stand out.
Attract Your
Ideal Audience
Learn how to identify and connect with the people who truly matter for your business.
Optimize Your
Content
Discover how to create relevant and engaging content to increase your reach and visibility.
Measure and Improve
Your Strategy
Learn the tools to analyze your performance and adjust your efforts to achieve better results.
Master Digital Marketing and
Transform Your Career!
Ready to become a social media expert?
Join our community of over 3,000 students who have transformed their careers and businesses through digital marketing.
Testimonials
Discover our
success stories
Excelente curso gracias por prepárame como CM. Vi dos cursos con ustedes y los profesores están preparados y despejan todas las dudas.
Pablo di Marco
emprendedor
Muchas gracias por todo @escuelasm.ec las clases fueron los máximo gracias a todos los profesores y a los compañeros por la enseñanza, las preguntas y la apertura espero tomar más cursos con ustedes
Roxana León
emprendedor
Excelente curso gracias por prepárame como CM. Vi dos cursos con ustedes y los profesores están preparados y despejan todas las dudas.
Ricardo Martínez
emprendedor
Joselyn Bowen
Joselyn Bowen
Alan Salazar
Payment Methods
- All credit cards
- Bank transfers
- Online payments available
- Flexible financing plans
Why choose
our course?
Who is this course for?
For entrepreneurs, designers, marketers, and anyone who wants to learn how to create professional designs with Canva.
Do I need prior experience to take the course?
No, the course is designed for beginners and users with basic knowledge who wish to improve their skills.
What will I learn in this course?
You will learn how to use Canva from scratch, create visual identity, take advantage of AI features, design templates, and more.
Will I receive a certificate upon completing the course?
Yes, upon completing all the modules, you will receive a completion certificate that validates your learning and acquired knowledge.
Can I apply what I learned to social media and business?
Yes, Canva is ideal for creating content for social media, presentations, advertising material, and more.
¿Quieres un
Curso Express?
- Inmersión total en un fin de semana Sábado y Domingo 8:00 AM – 18:00 h
- Ideal para quienes buscan resultados rápidos
Incluye almuerzo y coffee breaks
Bootcamp
Intensivo
$250+IVA
Horarios
Sábado y Domingo de 8:00 A 18:00 h
Duración
1 fin de semana
Inicia
15 de Febrero de 2025
Testimonials
The impact of being
part of Escuelas SM
Would you like to learn more
about Social Media?
Sign Up Now